Об­ра­зуй­те от слова EXCITE од­но­ко­рен­ное слово так, чтобы оно грам­ма­ти­че­ски и лек­си­че­ски со­от­вет­ство­ва­ло со­дер­жа­нию тек­ста.

If you are unsure about the audience of your future blog, you will not be able to produce __________________ content, because your audience should define it. Write down some of their interests and needs.