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РЕШУ ЕГЭ — английский язык
Вариант № 2771345
1.  
i

Вы услы­ши­те 6 вы­ска­зы­ва­ний. Уста­но­ви­те со­от­вет­ствие между вы­ска­зы­ва­ни­я­ми каж­до­го го­во­ря­ще­го A–F и утвер­жде­ни­я­ми, дан­ны­ми в спис­ке 1–7. Ис­поль­зуй­те каж­дое утвер­жде­ние, обо­зна­чен­ное со­от­вет­ству­ю­щей циф­рой, толь­ко один раз. В за­да­нии есть одно лиш­нее утвер­жде­ние. Вы услы­ши­те за­пись два­жды.

 

 

1.  Uniforms can ‘hide’ people.

2.  Uniform rules can be too strict.

3.  Dress-⁠code as a sort of uniform.

4.  Dress codes can prevent us looking our best.

5.  Unbelievable coincidence.

6.  Uniforms are always dull.

7.  Dress-⁠codes can be fun.

 

Го­во­ря­щийABCDEF
Утвер­жде­ние


2.  
i

Вы услы­ши­те диа­лог. Опре­де­ли­те, какие из при­ве­ден­ных утвер­жде­ний А–G со­от­вет­ству­ют со­дер­жа­нию тек­ста (1  — True), какие не со­от­вет­ству­ют (2  — False) и о чем в тек­сте не ска­за­но, то есть на ос­но­ва­нии тек­ста нель­зя дать ни по­ло­жи­тель­но­го, ни от­ри­ца­тель­но­го от­ве­та (3  — Not stated). За­не­си­те номер вы­бран­но­го Вами ва­ри­ан­та от­ве­та в таб­ли­цу. Вы услы­ши­те за­пись два­жды.

 

 

A)  The job gives Lisa an opportunity to travel abroad.

B)  The check-⁠in process at the airport makes Lisa nervous.

C)  Lisa always feels comfortable during the flight.

D)  When on business trips Lisa doesn’t have to work long hours.

E)  On her business trips Lisa signs a lot of important contracts.

F)  Lisa spends a lot of money in duty-⁠free shops.

G)  There is a computer in the business lounge for passengers who want to do some urgent work.

 

За­пи­ши­те в ответ цифры, рас­по­ло­жив их в по­ряд­ке, со­от­вет­ству­ю­щем бук­вам:

ABCDEFG
3.  
i

Вы услы­ши­те ре­пор­таж два­жды. Вы­бе­ри­те пра­виль­ный ответ 1, 2 или 3.

 

 

John has to use artificial fur because...

 

1.  ...it makes clothes look better.

2.  ...it is less expensive than the real one.

3.  ...his clients want to wear it.


4.  
i

Вы услы­ши­те ре­пор­таж два­жды. Вы­бе­ри­те пра­виль­ный ответ 1, 2 или 3.

 

 

Walking down Fifth Avenue one day, John realized that...

 

1.  ...a lot'of fur people wear was not artificial.

2.  ...he could hardly see people wearing fur.

3.  ...clothes with fur trim had gone out of fashion.

5.  
i

Вы услы­ши­те ре­пор­таж два­жды. Вы­бе­ри­те пра­виль­ный ответ 1, 2 или 3.

 

 

What does John do in his fight for cruelty-⁠free fashion?

 

1.  He accuses publicly the Scandinavian fur industry of killing animals for fur.

2.  He encourages students to get away from real fur in their designs.

3.  He supports designers who participate in cruelty-⁠free design contests.


6.  
i

Вы услы­ши­те ре­пор­таж два­жды. Вы­бе­ри­те пра­виль­ный ответ 1, 2 или 3.

 

 

John thinks that the main reason why many designers still work with fur is because...

 

1.  ...it’s a good way to invest money.

2.  ...people want to show off.

3.  ...a lot of people are selfish and uncaring.


7.  
i

Вы услы­ши­те ре­пор­таж два­жды. Вы­бе­ри­те пра­виль­ный ответ 1, 2 или 3.

 

 

What does John mean comparing the fight against racism to that for cruelty-⁠free fashion?

 

1.  Fighting for justice always involves violence.

2.  People’s outlook on different things changes gradually.

3.  Both problems are equally important.


8.  
i

Вы услы­ши­те ре­пор­таж два­жды. Вы­бе­ри­те пра­виль­ный ответ 1, 2 или 3.

 

 

John thinks that it would be easier for him to become a vegetarian if...

 

1.  ...he had been raised in a family of vegetarians.

2.  ...more vegetarian products were available.

3.  ...he ate only chicken rather than red meat.


9.  
i

Вы услы­ши­те ре­пор­таж два­жды. Вы­бе­ри­те пра­виль­ный ответ 1, 2 или 3.

 

 

What is John going to do to protect animals from being killed for their fur?

 

1.  He is going to persuade his clients not to buy fur clothes.

2.  He is thinking of refusing to use artificial fur in his collections.

3.  He is thinking of heading up some animal protection organization.


10.  
i

Уста­но­ви­те со­от­вет­ствие между за­го­лов­ка­ми 1–8 и тек­ста­ми A–G. За­пи­ши­те свои от­ве­ты в таб­ли­цу. Ис­поль­зуй­те каж­дую цифру толь­ко один раз. В за­да­нии есть один лиш­ний за­го­ло­вок.

 

1.  Hard to see and to believe.

2.  From travelling to discovery.

3.  Little experience  — big success.

4.  Small size  — great opportunities.

5.  Inspired by noble goals.

6.  Hard to explain how they could.

7.  Protected by law.

8.  Breathtaking just to watch.

 

A. Charles Darwin's five-⁠year voyage on H. M. S. Beagle has become legendary and greatly influenced his masterwork, the book, On the Origin of Species. Darwin didn't actually formulate his theory of evolution while sailing around the world aboard the Royal Navy ship. But the exotic plants and animals he encountered challenged his thinking and led him to consider scientific evidence in new ways.

 

B. The 19th century was a remarkable time for exploration. Vast portions of the globe, such as the interior of Africa, were mapped by explorers and adventurers. It was the time when David Livingstone became convinced of his mission to reach new peoples in Africa and introduce them to Christianity, as well as free them from slavery.

 

C. Louis Pasteur's various investigations convinced him of the Tightness of his germ theory of disease, which holds that germs attack the body from outside. Many felt that such tiny organisms as germs could not possibly kill larger ones such as humans. But Pasteur extended this theory to explain the causes of many diseases  — including cholera, ТВ and smallpox  — and their prevention by vaccination.

 

D. Frederick Law Olmsted, the architect who designed New York City's Central Park, called the Yosemite Valley "the greatest glory of nature." Californians convinced one of their representatives, Senator John Conness, to do something about its protection. In May 1864, Conness introduced legislation to bring the Yosemite Valley under the control of the state of California. President Abraham Lincoln signed the bill into law.

 

E. The Maya thrived for nearly 2,000 years. Without the use of the cartwheel or metal tools, they built massive stone structures. They were accomplished scientists. They tracked a solar year of 365 days and one of the few surviving ancient Maya books contains tables of eclipses. From observatories, like the one at Chichen Itza, they tracked the progress of the war star, Mars.

 

F. Bali has been a surfing hotspot since the early 20th century, and continues to attract surfers from all over the world. The island's small size and unique geography provides wonderful surfing conditions, in all seasons, for surfers of any level of experience. Inexperienced surfers might like to try Kuta's kind waves, while more able surfers will try Nusa Dua's powerful waves.

 

G. Base jumping is an extreme sport, one which only very adventurous travelers enjoy. Some base jumpers leap off bridges, others off buildings and the most extreme off cliffs in Norway. Once a year, base jumpers in the US get to leap off the New River Bridge in West Virginia. During the annual Bridge Day, hundreds of jumpers can go off the bridge legally. Thousands of spectators show up to watch.

 

ТекстABCDEFG
За­го­ло­вок
11.  
i

Про­чи­тай­те текст и за­пол­ни­те про­пус­ки A–F ча­стя­ми пред­ло­же­ний, обо­зна­чен­ны­ми циф­ра­ми 1–7. Одна из ча­стей в спис­ке 1–7 лиш­няя. За­не­си­те цифры, обо­зна­ча­ю­щие со­от­вет­ству­ю­щие части пред­ло­же­ний, в таб­ли­цу.

Forests on Fire

There are some places where you can expect wildfires. In California, fires burn from 50,000 to 500,000 acres of land every year. Some of the plants A _______________________ have oily sap. They can survive the dry, hot summers, but if they catch fire they explode into flame. Grasses grow thick during the spring rains and then die. They dry into a thick layer of straw B _______________________, making a very hot fire.

Fires can start wherever there’s fuel to burn. Southern California has plenty of fuel and a hot, dry wind C _______________________ between mid-⁠September and late October. This wind, called the Santa Ana, passes over the inland desert, D _______________________, and rushes toward the ocean to the west. The Santa Ana wind fans the flames and makes fighting the fires nearly impossible.

In 1988, Wyoming’s Yellowstone National Park was burned by several fires at once. Lightning struck in two places. A worker dropped a lit cigarette in another place. On the worst day of fire, more than 600 square kilometers of forest burned. Clouds of smoke E _______________________ rose into the atmosphere. Smoke blocked the sun and drifted far beyond the park.

Firefighters work hard to control fires like those in Yellowstone and California, F _______________________. But long before humans learned how to start or put out a fire, prairies and forests burned every year. Both kinds of land recovered, as they have in Yellowstone and in California.

 

1.  that burns fast

2.  many of which are caused by people

3.  that blows every year

4.  wherever lightning strikes

5.  that looked like storm clouds

6.  that live there

7.  its air losing moisture and gaining heat

 

Про­пускABCDEF
Часть пред­ло­же­ния

12.  
i

What Do You See in a Logo?

The typical person is bombarded by hundreds of logos each day. We see them on signs, vehicles, television, and even on the clothes we wear. Logos are distinct images used to represent brands. There are logos such as the famous Nike "swoosh", the colorful rings to identify the Olympic Games, and the Mercedes three-⁠pointed star in the circle, just to name a few. All of these logos are designed to attract our attention. They also help us remember a product or service connected to that image. However, research conducted at the University of California at Los Angeles (UCLA) supports the idea that remembering what a logo looks like is a very difficult task.

In 2015 researchers at UCLA gave 85 students a simple assignment. They had to draw the Apple logo purely from memory. Most of the students were Apple users, so they had the opportunity to look at the logo every day. Surprisingly, only one student in the study could accurately draw the logo from memory. Many of the sketches the other students made were flawed. Some of them drew the basics right but missed minor details of the design  — no bite out of the apple or the wrong number of leaves. At first the researchers thought the problem might be that the students were just not very good at drawing. They decided to ask the students to look at several different images and choose the logo that was most accurate. Less than half of the students could detect the correct image.

The UCLA Apple study is not the first time our ability to remember the details of images has been tested with the same result. So why is it so difficult for people to recall the details of images, such as logos, that they see every day? Researchers have developed a theory they think might help to explain this blind spot in our memories.

Logos are typically designed to be simple and easy to recognize with a quick glance. Yet the frequent exposure to these logos can actually make our brains overlook them. This process is known as "attentional saturation". It would be challenging to try to remember every single thing that crosses our path. We take in so much information every day that the brain works to spot information that does not need to be stored. It allows this unimportant information to fade from our memory. Our brains actually signal us to ignore information we do not think we will need to remember.

The details of product logos are just the kind of information our brains tell us we do not need. This may be discouraging to logo designers and to companies that use these eye-⁠catching logos. But there are still many business experts who believe in the importance of a recognizable logo.

Even though the brain is accustomed to ignoring unnecessary details, it is also programmed for recognition. When we see images such as logos over and over again, we become familiar with them. This constant exposure leads to something scientists refer to as gist memory. "Gist memory" means that our brain remembers the basic idea without all of the details. This general sense of memory has its own benefits. When we see that "swoosh" or the apple with a bite out of it, we are acquainted with the image. We may not be able to draw a perfect outline of the logo, but we are able to recognize the image. When people are able to recognize an image, it can make them feel like they really know the product behind the logo. In fact, familiarity with a prevalent logo can even make people feel more comfortable about purchasing or using certain products.


The author of the article mentions common name brands in the first paragraph to...

 

1.  ...prove a point.

2.  ...give an example.

3.  ...offer an opinion.

4.  ...support the idea.

13.  
i

What Do You See in a Logo?

The typical person is bombarded by hundreds of logos each day. We see them on signs, vehicles, television, and even on the clothes we wear. Logos are distinct images used to represent brands. There are logos such as the famous Nike "swoosh", the colorful rings to identify the Olympic Games, and the Mercedes three-⁠pointed star in the circle, just to name a few. All of these logos are designed to attract our attention. They also help us remember a product or service connected to that image. However, research conducted at the University of California at Los Angeles (UCLA) supports the idea that remembering what a logo looks like is a very difficult task.

In 2015 researchers at UCLA gave 85 students a simple assignment. They had to draw the Apple logo purely from memory. Most of the students were Apple users, so they had the opportunity to look at the logo every day. Surprisingly, only one student in the study could accurately draw the logo from memory. Many of the sketches the other students made were flawed. Some of them drew the basics right but missed minor details of the design  — no bite out of the apple or the wrong number of leaves. At first the researchers thought the problem might be that the students were just not very good at drawing. They decided to ask the students to look at several different images and choose the logo that was most accurate. Less than half of the students could detect the correct image.

The UCLA Apple study is not the first time our ability to remember the details of images has been tested with the same result. So why is it so difficult for people to recall the details of images, such as logos, that they see every day? Researchers have developed a theory they think might help to explain this blind spot in our memories.

Logos are typically designed to be simple and easy to recognize with a quick glance. Yet the frequent exposure to these logos can actually make our brains overlook them. This process is known as "attentional saturation". It would be challenging to try to remember every single thing that crosses our path. We take in so much information every day that the brain works to spot information that does not need to be stored. It allows this unimportant information to fade from our memory. Our brains actually signal us to ignore information we do not think we will need to remember.

The details of product logos are just the kind of information our brains tell us we do not need. This may be discouraging to logo designers and to companies that use these eye-⁠catching logos. But there are still many business experts who believe in the importance of a recognizable logo.

Even though the brain is accustomed to ignoring unnecessary details, it is also programmed for recognition. When we see images such as logos over and over again, we become familiar with them. This constant exposure leads to something scientists refer to as gist memory. "Gist memory" means that our brain remembers the basic idea without all of the details. This general sense of memory has its own benefits. When we see that "swoosh" or the apple with a bite out of it, we are acquainted with the image. We may not be able to draw a perfect outline of the logo, but we are able to recognize the image. When people are able to recognize an image, it can make them feel like they really know the product behind the logo. In fact, familiarity with a prevalent logo can even make people feel more comfortable about purchasing or using certain products.


What is the second paragraph mainly about?

 

1.  The results of the research study.

2.  The popularity of Apple products.

3.  The elements of the Apple logo.

4.  The students' poor drawing skills.

14.  
i

What Do You See in a Logo?

The typical person is bombarded by hundreds of logos each day. We see them on signs, vehicles, television, and even on the clothes we wear. Logos are distinct images used to represent brands. There are logos such as the famous Nike "swoosh", the colorful rings to identify the Olympic Games, and the Mercedes three-⁠pointed star in the circle, just to name a few. All of these logos are designed to attract our attention. They also help us remember a product or service connected to that image. However, research conducted at the University of California at Los Angeles (UCLA) supports the idea that remembering what a logo looks like is a very difficult task.

In 2015 researchers at UCLA gave 85 students a simple assignment. They had to draw the Apple logo purely from memory. Most of the students were Apple users, so they had the opportunity to look at the logo every day. Surprisingly, only one student in the study could accurately draw the logo from memory. Many of the sketches the other students made were flawed. Some of them drew the basics right but missed minor details of the design  — no bite out of the apple or the wrong number of leaves. At first the researchers thought the problem might be that the students were just not very good at drawing. They decided to ask the students to look at several different images and choose the logo that was most accurate. Less than half of the students could detect the correct image.

The UCLA Apple study is not the first time our ability to remember the details of images has been tested with the same result. So why is it so difficult for people to recall the details of images, such as logos, that they see every day? Researchers have developed a theory they think might help to explain this blind spot in our memories.

Logos are typically designed to be simple and easy to recognize with a quick glance. Yet the frequent exposure to these logos can actually make our brains overlook them. This process is known as "attentional saturation". It would be challenging to try to remember every single thing that crosses our path. We take in so much information every day that the brain works to spot information that does not need to be stored. It allows this unimportant information to fade from our memory. Our brains actually signal us to ignore information we do not think we will need to remember.

The details of product logos are just the kind of information our brains tell us we do not need. This may be discouraging to logo designers and to companies that use these eye-⁠catching logos. But there are still many business experts who believe in the importance of a recognizable logo.

Even though the brain is accustomed to ignoring unnecessary details, it is also programmed for recognition. When we see images such as logos over and over again, we become familiar with them. This constant exposure leads to something scientists refer to as gist memory. "Gist memory" means that our brain remembers the basic idea without all of the details. This general sense of memory has its own benefits. When we see that "swoosh" or the apple with a bite out of it, we are acquainted with the image. We may not be able to draw a perfect outline of the logo, but we are able to recognize the image. When people are able to recognize an image, it can make them feel like they really know the product behind the logo. In fact, familiarity with a prevalent logo can even make people feel more comfortable about purchasing or using certain products.


What example of "attentional saturation" does the author give in the article?

 

1.  Companies use memorable logos to represent their brands.

2.  Business experts believe that brand logos are important.

3.  Students couldn't remember details of a familiar image.

4.  Researchers gave students a simple task to complete.

15.  
i

What Do You See in a Logo?

The typical person is bombarded by hundreds of logos each day. We see them on signs, vehicles, television, and even on the clothes we wear. Logos are distinct images used to represent brands. There are logos such as the famous Nike "swoosh", the colorful rings to identify the Olympic Games, and the Mercedes three-⁠pointed star in the circle, just to name a few. All of these logos are designed to attract our attention. They also help us remember a product or service connected to that image. However, research conducted at the University of California at Los Angeles (UCLA) supports the idea that remembering what a logo looks like is a very difficult task.

In 2015 researchers at UCLA gave 85 students a simple assignment. They had to draw the Apple logo purely from memory. Most of the students were Apple users, so they had the opportunity to look at the logo every day. Surprisingly, only one student in the study could accurately draw the logo from memory. Many of the sketches the other students made were flawed. Some of them drew the basics right but missed minor details of the design  — no bite out of the apple or the wrong number of leaves. At first the researchers thought the problem might be that the students were just not very good at drawing. They decided to ask the students to look at several different images and choose the logo that was most accurate. Less than half of the students could detect the correct image.

The UCLA Apple study is not the first time our ability to remember the details of images has been tested with the same result. So why is it so difficult for people to recall the details of images, such as logos, that they see every day? Researchers have developed a theory they think might help to explain this blind spot in our memories.

Logos are typically designed to be simple and easy to recognize with a quick glance. Yet the frequent exposure to these logos can actually make our brains overlook them. This process is known as "attentional saturation". It would be challenging to try to remember every single thing that crosses our path. We take in so much information every day that the brain works to spot information that does not need to be stored. It allows this unimportant information to fade from our memory. Our brains actually signal us to ignore information we do not think we will need to remember.

The details of product logos are just the kind of information our brains tell us we do not need. This may be discouraging to logo designers and to companies that use these eye-⁠catching logos. But there are still many business experts who believe in the importance of a recognizable logo.

Even though the brain is accustomed to ignoring unnecessary details, it is also programmed for recognition. When we see images such as logos over and over again, we become familiar with them. This constant exposure leads to something scientists refer to as gist memory. "Gist memory" means that our brain remembers the basic idea without all of the details. This general sense of memory has its own benefits. When we see that "swoosh" or the apple with a bite out of it, we are acquainted with the image. We may not be able to draw a perfect outline of the logo, but we are able to recognize the image. When people are able to recognize an image, it can make them feel like they really know the product behind the logo. In fact, familiarity with a prevalent logo can even make people feel more comfortable about purchasing or using certain products.


The word spot in paragraph 4 is closest in meaning to the word...

 

1.  ...notice.

2.  ...place.

3.  ...ignore.

4.  ...learn.

16.  
i

What Do You See in a Logo?

The typical person is bombarded by hundreds of logos each day. We see them on signs, vehicles, television, and even on the clothes we wear. Logos are distinct images used to represent brands. There are logos such as the famous Nike "swoosh", the colorful rings to identify the Olympic Games, and the Mercedes three-⁠pointed star in the circle, just to name a few. All of these logos are designed to attract our attention. They also help us remember a product or service connected to that image. However, research conducted at the University of California at Los Angeles (UCLA) supports the idea that remembering what a logo looks like is a very difficult task.

In 2015 researchers at UCLA gave 85 students a simple assignment. They had to draw the Apple logo purely from memory. Most of the students were Apple users, so they had the opportunity to look at the logo every day. Surprisingly, only one student in the study could accurately draw the logo from memory. Many of the sketches the other students made were flawed. Some of them drew the basics right but missed minor details of the design  — no bite out of the apple or the wrong number of leaves. At first the researchers thought the problem might be that the students were just not very good at drawing. They decided to ask the students to look at several different images and choose the logo that was most accurate. Less than half of the students could detect the correct image.

The UCLA Apple study is not the first time our ability to remember the details of images has been tested with the same result. So why is it so difficult for people to recall the details of images, such as logos, that they see every day? Researchers have developed a theory they think might help to explain this blind spot in our memories.

Logos are typically designed to be simple and easy to recognize with a quick glance. Yet the frequent exposure to these logos can actually make our brains overlook them. This process is known as "attentional saturation". It would be challenging to try to remember every single thing that crosses our path. We take in so much information every day that the brain works to spot information that does not need to be stored. It allows this unimportant information to fade from our memory. Our brains actually signal us to ignore information we do not think we will need to remember.

The details of product logos are just the kind of information our brains tell us we do not need. This may be discouraging to logo designers and to companies that use these eye-⁠catching logos. But there are still many business experts who believe in the importance of a recognizable logo.

Even though the brain is accustomed to ignoring unnecessary details, it is also programmed for recognition. When we see images such as logos over and over again, we become familiar with them. This constant exposure leads to something scientists refer to as gist memory. "Gist memory" means that our brain remembers the basic idea without all of the details. This general sense of memory has its own benefits. When we see that "swoosh" or the apple with a bite out of it, we are acquainted with the image. We may not be able to draw a perfect outline of the logo, but we are able to recognize the image. When people are able to recognize an image, it can make them feel like they really know the product behind the logo. In fact, familiarity with a prevalent logo can even make people feel more comfortable about purchasing or using certain products.


"Gist memory" occurs when the brain...

 

1.  ...pays attention to specific details.

2.  ...gets acquainted with a new image.

3.  ...connects the image to the product.

4.  ...notices the general shape or idea.

17.  
i

What Do You See in a Logo?

The typical person is bombarded by hundreds of logos each day. We see them on signs, vehicles, television, and even on the clothes we wear. Logos are distinct images used to represent brands. There are logos such as the famous Nike "swoosh", the colorful rings to identify the Olympic Games, and the Mercedes three-⁠pointed star in the circle, just to name a few. All of these logos are designed to attract our attention. They also help us remember a product or service connected to that image. However, research conducted at the University of California at Los Angeles (UCLA) supports the idea that remembering what a logo looks like is a very difficult task.

In 2015 researchers at UCLA gave 85 students a simple assignment. They had to draw the Apple logo purely from memory. Most of the students were Apple users, so they had the opportunity to look at the logo every day. Surprisingly, only one student in the study could accurately draw the logo from memory. Many of the sketches the other students made were flawed. Some of them drew the basics right but missed minor details of the design  — no bite out of the apple or the wrong number of leaves. At first the researchers thought the problem might be that the students were just not very good at drawing. They decided to ask the students to look at several different images and choose the logo that was most accurate. Less than half of the students could detect the correct image.

The UCLA Apple study is not the first time our ability to remember the details of images has been tested with the same result. So why is it so difficult for people to recall the details of images, such as logos, that they see every day? Researchers have developed a theory they think might help to explain this blind spot in our memories.

Logos are typically designed to be simple and easy to recognize with a quick glance. Yet the frequent exposure to these logos can actually make our brains overlook them. This process is known as "attentional saturation". It would be challenging to try to remember every single thing that crosses our path. We take in so much information every day that the brain works to spot information that does not need to be stored. It allows this unimportant information to fade from our memory. Our brains actually signal us to ignore information we do not think we will need to remember.

The details of product logos are just the kind of information our brains tell us we do not need. This may be discouraging to logo designers and to companies that use these eye-⁠catching logos. But there are still many business experts who believe in the importance of a recognizable logo.

Even though the brain is accustomed to ignoring unnecessary details, it is also programmed for recognition. When we see images such as logos over and over again, we become familiar with them. This constant exposure leads to something scientists refer to as gist memory. "Gist memory" means that our brain remembers the basic idea without all of the details. This general sense of memory has its own benefits. When we see that "swoosh" or the apple with a bite out of it, we are acquainted with the image. We may not be able to draw a perfect outline of the logo, but we are able to recognize the image. When people are able to recognize an image, it can make them feel like they really know the product behind the logo. In fact, familiarity with a prevalent logo can even make people feel more comfortable about purchasing or using certain products.


According to the last paragraph, people are more likely to buy a product if they...

 

1.  ...notice a clever logo design and want to try a new product.

2.  ...see a colourful label and want to read the information on it.

3.  ...recognize the logo and think that they know the product well.

4.  ...glance quickly at a brand and are attracted to the packaging.

18.  
i

What Do You See in a Logo?

The typical person is bombarded by hundreds of logos each day. We see them on signs, vehicles, television, and even on the clothes we wear. Logos are distinct images used to represent brands. There are logos such as the famous Nike "swoosh", the colorful rings to identify the Olympic Games, and the Mercedes three-⁠pointed star in the circle, just to name a few. All of these logos are designed to attract our attention. They also help us remember a product or service connected to that image. However, research conducted at the University of California at Los Angeles (UCLA) supports the idea that remembering what a logo looks like is a very difficult task.

In 2015 researchers at UCLA gave 85 students a simple assignment. They had to draw the Apple logo purely from memory. Most of the students were Apple users, so they had the opportunity to look at the logo every day. Surprisingly, only one student in the study could accurately draw the logo from memory. Many of the sketches the other students made were flawed. Some of them drew the basics right but missed minor details of the design  — no bite out of the apple or the wrong number of leaves. At first the researchers thought the problem might be that the students were just not very good at drawing. They decided to ask the students to look at several different images and choose the logo that was most accurate. Less than half of the students could detect the correct image.

The UCLA Apple study is not the first time our ability to remember the details of images has been tested with the same result. So why is it so difficult for people to recall the details of images, such as logos, that they see every day? Researchers have developed a theory they think might help to explain this blind spot in our memories.

Logos are typically designed to be simple and easy to recognize with a quick glance. Yet the frequent exposure to these logos can actually make our brains overlook them. This process is known as "attentional saturation". It would be challenging to try to remember every single thing that crosses our path. We take in so much information every day that the brain works to spot information that does not need to be stored. It allows this unimportant information to fade from our memory. Our brains actually signal us to ignore information we do not think we will need to remember.

The details of product logos are just the kind of information our brains tell us we do not need. This may be discouraging to logo designers and to companies that use these eye-⁠catching logos. But there are still many business experts who believe in the importance of a recognizable logo.

Even though the brain is accustomed to ignoring unnecessary details, it is also programmed for recognition. When we see images such as logos over and over again, we become familiar with them. This constant exposure leads to something scientists refer to as gist memory. "Gist memory" means that our brain remembers the basic idea without all of the details. This general sense of memory has its own benefits. When we see that "swoosh" or the apple with a bite out of it, we are acquainted with the image. We may not be able to draw a perfect outline of the logo, but we are able to recognize the image. When people are able to recognize an image, it can make them feel like they really know the product behind the logo. In fact, familiarity with a prevalent logo can even make people feel more comfortable about purchasing or using certain products.


How does the author organize the article?

 

1.  By describing problems of logos and then offering ideas on improving them.

2.  By presenting research on logos and then showing how the human brain works.

3.  By listing familiar logos and showing their role in advertising campaigns.

4.  By comparing common logos and then identifying the most effective ones.

19.  
i

Пре­об­ра­зуй­те, если это не­об­хо­ди­мо, слово TWENTY так, чтобы оно грам­ма­ти­че­ски со­от­вет­ство­ва­ло со­дер­жа­нию тек­ста.

Scottish Castle

For more than 800 years the castle was a fortress against the English and rival Scottish clans. For the most part it was in a state of neglect since then. About 150 years ago it became a luxurious farm house and then in the early part of the ______ century it became a hunting and fishing lodge.

20.  
i

Пре­об­ра­зуй­те, если это не­об­хо­ди­мо, слово STRONG так, чтобы оно грам­ма­ти­че­ски со­от­вет­ство­ва­ло со­дер­жа­нию тек­ста.

 

Wealthy visitors paid good money trying to catch Atlantic salmon  — the Scotland’s ______ sporting fish.

21.  
i

Пре­об­ра­зуй­те, если это не­об­хо­ди­мо, слово SWIM так, чтобы оно грам­ма­ти­че­ски со­от­вет­ство­ва­ло со­дер­жа­нию тек­ста.

 

The inspiration to restore the castle came to John Faulkner when he ______ in the sea on an unusually warm August afternoon.

22.  
i

Пре­об­ра­зуй­те, если это не­об­хо­ди­мо, слово REALISE так, чтобы оно грам­ма­ти­че­ски со­от­вет­ство­ва­ло со­дер­жа­нию тек­ста.

 

Now, ten years after that summer swim, he is in the mood for celebration as he finally ______ his biggest ambition. All the difficult and expensive restoration is finished and his first guests are due to arrive this evening.

23.  
i

Пре­об­ра­зуй­те, если это не­об­хо­ди­мо, слово SERVE так, чтобы оно грам­ма­ти­че­ски со­от­вет­ство­ва­ло со­дер­жа­нию тек­ста.

Restaurant with a Difference

The Rapid River Camp is a huge family style restaurant. Food ______ and even the cooking is done by staff in period costume.

24.  
i

Пре­об­ра­зуй­те, если это не­об­хо­ди­мо, слово NOT NEED так, чтобы оно грам­ма­ти­че­ски со­от­вет­ство­ва­ло со­дер­жа­нию тек­ста.

 

One ______ to choose one of the big, high calorie dishes loved by real forest workers. In fact there is a large menu to suit all tastes and appetites.

25.  
i

Mikhail Vrubel

Mikhail Vrubel is a renowned Russian painter who worked in almost all genres of art, including graphics and sculpture. He was born in Omsk to an ordinary family. In his early 25__________________ Vrubel was very weak because of the harsh Siberian climate. 26__________________, his family moved to warmer regions, where Vrubel quickly got better. Mikhail Vrubel showed his 27__________________ talent at the age of 10. That is why his father hired a private 28__________________ so that he could learn the advanced painting techniques. Still, after finishing school Vrubel decided to study law. While studying at university, Vrubel practised art only through making 29__________________ for books. He didn’t finish university and entered the Imperial Academy of Arts and made friends with Serov.

Об­ра­зуй­те от слова CHILD од­но­ко­рен­ное слово так, чтобы оно грам­ма­ти­че­ски и лек­си­че­ски со­от­вет­ство­ва­ло со­дер­жа­нию тек­ста.

Mikhail Vrubel

Mikhail Vrubel is a renowned Russian painter who worked in almost all genres of art, including graphics and sculpture. He was born in Omsk to an ordinary family. In his early __________________ Vrubel was very weak because of the harsh Siberian climate.

26.  
i

Mikhail Vrubel

Mikhail Vrubel is a renowned Russian painter who worked in almost all genres of art, including graphics and sculpture. He was born in Omsk to an ordinary family. In his early 25__________________ Vrubel was very weak because of the harsh Siberian climate. 26__________________, his family moved to warmer regions, where Vrubel quickly got better. Mikhail Vrubel showed his 27__________________ talent at the age of 10. That is why his father hired a private 28__________________ so that he could learn the advanced painting techniques. Still, after finishing school Vrubel decided to study law. While studying at university, Vrubel practised art only through making 29__________________ for books. He didn’t finish university and entered the Imperial Academy of Arts and made friends with Serov.

Об­ра­зуй­те от слова FORTUNATE од­но­ко­рен­ное слово так, чтобы оно грам­ма­ти­че­ски и лек­си­че­ски со­от­вет­ство­ва­ло со­дер­жа­нию тек­ста.

 

__________________, his family moved to warmer regions, where Vrubel quickly got better.

27.  
i

Mikhail Vrubel

Mikhail Vrubel is a renowned Russian painter who worked in almost all genres of art, including graphics and sculpture. He was born in Omsk to an ordinary family. In his early 25__________________ Vrubel was very weak because of the harsh Siberian climate. 26__________________, his family moved to warmer regions, where Vrubel quickly got better. Mikhail Vrubel showed his 27__________________ talent at the age of 10. That is why his father hired a private 28__________________ so that he could learn the advanced painting techniques. Still, after finishing school Vrubel decided to study law. While studying at university, Vrubel practised art only through making 29__________________ for books. He didn’t finish university and entered the Imperial Academy of Arts and made friends with Serov.

Об­ра­зуй­те от слова ARTIST од­но­ко­рен­ное слово так, чтобы оно грам­ма­ти­че­ски и лек­си­че­ски со­от­вет­ство­ва­ло со­дер­жа­нию тек­ста.

 

Mikhail Vrubel showed his __________________ talent at the age of 10.

28.  
i

Mikhail Vrubel

Mikhail Vrubel is a renowned Russian painter who worked in almost all genres of art, including graphics and sculpture. He was born in Omsk to an ordinary family. In his early 25__________________ Vrubel was very weak because of the harsh Siberian climate. 26__________________, his family moved to warmer regions, where Vrubel quickly got better. Mikhail Vrubel showed his 27__________________ talent at the age of 10. That is why his father hired a private 28__________________ so that he could learn the advanced painting techniques. Still, after finishing school Vrubel decided to study law. While studying at university, Vrubel practised art only through making 29__________________ for books. He didn’t finish university and entered the Imperial Academy of Arts and made friends with Serov.

Об­ра­зуй­те от слова TEACH од­но­ко­рен­ное слово так, чтобы оно грам­ма­ти­че­ски и лек­си­че­ски со­от­вет­ство­ва­ло со­дер­жа­нию тек­ста.

 

That is why his father hired a private __________________ so that he could learn the advanced painting techniques.

29.  
i

Mikhail Vrubel

Mikhail Vrubel is a renowned Russian painter who worked in almost all genres of art, including graphics and sculpture. He was born in Omsk to an ordinary family. In his early 25__________________ Vrubel was very weak because of the harsh Siberian climate. 26__________________, his family moved to warmer regions, where Vrubel quickly got better. Mikhail Vrubel showed his 27__________________ talent at the age of 10. That is why his father hired a private 28__________________ so that he could learn the advanced painting techniques. Still, after finishing school Vrubel decided to study law. While studying at university, Vrubel practised art only through making 29__________________ for books. He didn’t finish university and entered the Imperial Academy of Arts and made friends with Serov.

Об­ра­зуй­те от слова ILLUSTRATE од­но­ко­рен­ное слово так, чтобы оно грам­ма­ти­че­ски и лек­си­че­ски со­от­вет­ство­ва­ло со­дер­жа­нию тек­ста.

 

Still, after finishing school Vrubel decided to study law. While studying at university, Vrubel practised art only through making __________________ for books.

30.  
i

Before Christmas

Vicky gave this party every year, just before Christmas. She 30 ______ to do it before the war and she was doing it now, when the war was over. It was always the same people who came. It struck her suddenly how clannish they all were, but to do then the Deravenels in particular were somewhat addicted to their family. Vicky knew that she could always depend 31 ______ her relatives in a crisis.

She was 32 ______ the guests greet each other and share the news. Vicky thought of her sister-⁠in-⁠law Kathleen, not present tonight. Vicky missed her presence. When Will had arrived tonight, he had 33 ______ that Kathleen was really sick. "But not Spanish flu," he had added swiftly, observing the look of apprehension crossing her face, "just a heavy cold."

Fenella’s voice brought her out of her reverie, and she looked across at her old friend, who was saying, "How is Charlie feeling?"

"He’s relieved he is safely home, but his wounds still hurt and he feels depressed ..." She looked at Fenella as if 34 ______ advice.

"Mr. Ridgely made a remark to me the other day that he wished there was somewhere wounded soldiers could go, to have some sort of recreation, talk to other soldiers," said Fenella.

"That’s an interesting idea "Vicky glanced at the others, 35 ______ a brow. "Don’t you agree?"

"To 36 ______ the truth, I do,"Stephen answered, always ready to back his wife in her project." I think such a place would be quite marvelous for the wounded men, who are now coming home." Fenella nodded.


Вставь­те про­пу­щен­ное слово.

 

1.  Used.

2.  Kept.

3.  Held.

4.  Took.

31.  
i

Before Christmas

Vicky gave this party every year, just before Christmas. She 30 ______ to do it before the war and she was doing it now, when the war was over. It was always the same people who came. It struck her suddenly how clannish they all were, but to do then the Deravenels in particular were somewhat addicted to their family. Vicky knew that she could always depend 31 ______ her relatives in a crisis.

She was 32 ______ the guests greet each other and share the news. Vicky thought of her sister-⁠in-⁠law Kathleen, not present tonight. Vicky missed her presence. When Will had arrived tonight, he had 33 ______ that Kathleen was really sick. "But not Spanish flu," he had added swiftly, observing the look of apprehension crossing her face, "just a heavy cold."

Fenella’s voice brought her out of her reverie, and she looked across at her old friend, who was saying, "How is Charlie feeling?"

"He’s relieved he is safely home, but his wounds still hurt and he feels depressed ..." She looked at Fenella as if 34 ______ advice.

"Mr. Ridgely made a remark to me the other day that he wished there was somewhere wounded soldiers could go, to have some sort of recreation, talk to other soldiers," said Fenella.

"That’s an interesting idea "Vicky glanced at the others, 35 ______ a brow. "Don’t you agree?"

"To 36 ______ the truth, I do,"Stephen answered, always ready to back his wife in her project." I think such a place would be quite marvelous for the wounded men, who are now coming home." Fenella nodded.


Вставь­те про­пу­щен­ное слово.

 

1.  On.

2.  At.

3.  In.

4.  Of.

32.  
i

Before Christmas

Vicky gave this party every year, just before Christmas. She 30 ______ to do it before the war and she was doing it now, when the war was over. It was always the same people who came. It struck her suddenly how clannish they all were, but to do then the Deravenels in particular were somewhat addicted to their family. Vicky knew that she could always depend 31 ______ her relatives in a crisis.

She was 32 ______ the guests greet each other and share the news. Vicky thought of her sister-⁠in-⁠law Kathleen, not present tonight. Vicky missed her presence. When Will had arrived tonight, he had 33 ______ that Kathleen was really sick. "But not Spanish flu," he had added swiftly, observing the look of apprehension crossing her face, "just a heavy cold."

Fenella’s voice brought her out of her reverie, and she looked across at her old friend, who was saying, "How is Charlie feeling?"

"He’s relieved he is safely home, but his wounds still hurt and he feels depressed ..." She looked at Fenella as if 34 ______ advice.

"Mr. Ridgely made a remark to me the other day that he wished there was somewhere wounded soldiers could go, to have some sort of recreation, talk to other soldiers," said Fenella.

"That’s an interesting idea "Vicky glanced at the others, 35 ______ a brow. "Don’t you agree?"

"To 36 ______ the truth, I do,"Stephen answered, always ready to back his wife in her project." I think such a place would be quite marvelous for the wounded men, who are now coming home." Fenella nodded.


Вставь­те про­пу­щен­ное слово.

 

1.  Looking.

2.  Staring.

3.  Watching.

4.  Gazing.

33.  
i

Before Christmas

Vicky gave this party every year, just before Christmas. She 30 ______ to do it before the war and she was doing it now, when the war was over. It was always the same people who came. It struck her suddenly how clannish they all were, but to do then the Deravenels in particular were somewhat addicted to their family. Vicky knew that she could always depend 31 ______ her relatives in a crisis.

She was 32 ______ the guests greet each other and share the news. Vicky thought of her sister-⁠in-⁠law Kathleen, not present tonight. Vicky missed her presence. When Will had arrived tonight, he had 33 ______ that Kathleen was really sick. "But not Spanish flu," he had added swiftly, observing the look of apprehension crossing her face, "just a heavy cold."

Fenella’s voice brought her out of her reverie, and she looked across at her old friend, who was saying, "How is Charlie feeling?"

"He’s relieved he is safely home, but his wounds still hurt and he feels depressed ..." She looked at Fenella as if 34 ______ advice.

"Mr. Ridgely made a remark to me the other day that he wished there was somewhere wounded soldiers could go, to have some sort of recreation, talk to other soldiers," said Fenella.

"That’s an interesting idea "Vicky glanced at the others, 35 ______ a brow. "Don’t you agree?"

"To 36 ______ the truth, I do,"Stephen answered, always ready to back his wife in her project." I think such a place would be quite marvelous for the wounded men, who are now coming home." Fenella nodded.


Вставь­те про­пу­щен­ное слово.

 

1.  Admitted.

2.  Adopted.

3.  Agreed.

4.  Accepted.

34.  
i

Before Christmas

Vicky gave this party every year, just before Christmas. She 30 ______ to do it before the war and she was doing it now, when the war was over. It was always the same people who came. It struck her suddenly how clannish they all were, but to do then the Deravenels in particular were somewhat addicted to their family. Vicky knew that she could always depend 31 ______ her relatives in a crisis.

She was 32 ______ the guests greet each other and share the news. Vicky thought of her sister-⁠in-⁠law Kathleen, not present tonight. Vicky missed her presence. When Will had arrived tonight, he had 33 ______ that Kathleen was really sick. "But not Spanish flu," he had added swiftly, observing the look of apprehension crossing her face, "just a heavy cold."

Fenella’s voice brought her out of her reverie, and she looked across at her old friend, who was saying, "How is Charlie feeling?"

"He’s relieved he is safely home, but his wounds still hurt and he feels depressed ..." She looked at Fenella as if 34 ______ advice.

"Mr. Ridgely made a remark to me the other day that he wished there was somewhere wounded soldiers could go, to have some sort of recreation, talk to other soldiers," said Fenella.

"That’s an interesting idea "Vicky glanced at the others, 35 ______ a brow. "Don’t you agree?"

"To 36 ______ the truth, I do,"Stephen answered, always ready to back his wife in her project." I think such a place would be quite marvelous for the wounded men, who are now coming home." Fenella nodded.


Вставь­те про­пу­щен­ное слово.

 

1.  Searching.

2.  Posing.

3.  Asking.

4.  Seeking.

35.  
i

Before Christmas

Vicky gave this party every year, just before Christmas. She 30 ______ to do it before the war and she was doing it now, when the war was over. It was always the same people who came. It struck her suddenly how clannish they all were, but to do then the Deravenels in particular were somewhat addicted to their family. Vicky knew that she could always depend 31 ______ her relatives in a crisis.

She was 32 ______ the guests greet each other and share the news. Vicky thought of her sister-⁠in-⁠law Kathleen, not present tonight. Vicky missed her presence. When Will had arrived tonight, he had 33 ______ that Kathleen was really sick. "But not Spanish flu," he had added swiftly, observing the look of apprehension crossing her face, "just a heavy cold."

Fenella’s voice brought her out of her reverie, and she looked across at her old friend, who was saying, "How is Charlie feeling?"

"He’s relieved he is safely home, but his wounds still hurt and he feels depressed ..." She looked at Fenella as if 34 ______ advice.

"Mr. Ridgely made a remark to me the other day that he wished there was somewhere wounded soldiers could go, to have some sort of recreation, talk to other soldiers," said Fenella.

"That’s an interesting idea "Vicky glanced at the others, 35 ______ a brow. "Don’t you agree?"

"To 36 ______ the truth, I do,"Stephen answered, always ready to back his wife in her project." I think such a place would be quite marvelous for the wounded men, who are now coming home." Fenella nodded.


Вставь­те про­пу­щен­ное слово.

 

1.  Falling.

2.  Heaving.

3.  Rising.

4.  Raising.

36.  
i

Before Christmas

Vicky gave this party every year, just before Christmas. She 30 ______ to do it before the war and she was doing it now, when the war was over. It was always the same people who came. It struck her suddenly how clannish they all were, but to do then the Deravenels in particular were somewhat addicted to their family. Vicky knew that she could always depend 31 ______ her relatives in a crisis.

She was 32 ______ the guests greet each other and share the news. Vicky thought of her sister-⁠in-⁠law Kathleen, not present tonight. Vicky missed her presence. When Will had arrived tonight, he had 33 ______ that Kathleen was really sick. "But not Spanish flu," he had added swiftly, observing the look of apprehension crossing her face, "just a heavy cold."

Fenella’s voice brought her out of her reverie, and she looked across at her old friend, who was saying, "How is Charlie feeling?"

"He’s relieved he is safely home, but his wounds still hurt and he feels depressed ..." She looked at Fenella as if 34 ______ advice.

"Mr. Ridgely made a remark to me the other day that he wished there was somewhere wounded soldiers could go, to have some sort of recreation, talk to other soldiers," said Fenella.

"That’s an interesting idea "Vicky glanced at the others, 35 ______ a brow. "Don’t you agree?"

"To 36 ______ the truth, I do,"Stephen answered, always ready to back his wife in her project." I think such a place would be quite marvelous for the wounded men, who are now coming home." Fenella nodded.


Вставь­те про­пу­щен­ное слово.

 

1.  Say.

2.  Tell.

3.  Speak.

4.  Talk.